GAC Motor’s sporty Empow sedan debuts in the Middle East market

Introduction

Chinese brands are garnering quite a lot of attention and, very importantly, customers in the region. And so it doesn’t come as a surprise that Gargash Group, one of the largest distributors of luxury cars in the UAE, has launched GAC Motor’s sporty sedan – the Empow – in the Middle East market.

About GAC Motor

For those of you who don’t know, GAC Motor is currently the fifth-largest automobile manufacturer in China.

The Empow Sedan

The Empow boasts “enhanced handling” and a sports car-like stance, with a 1.5TGDI engine that generates 177 horsepower and 270 Nm of torque. It also comes with a user-friendly center console and advanced safety features such as wireless charging and Level 2 ADAS.

The strategic importance of the Middle East market

A very interesting thing is that the Middle East market is the first one to receive the Empow, as GAC Motor sees the region as a strategically important market.

Availability

The Empow comes in five colors: Classy Black, Moon Grey, Ivory White, Glossy Fighter Green, and Matte Fighter Green, and test drives will be available from early 2023 at Gargash Motors’ GAC Motor showrooms in Dubai and Abu Dhabi.

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GAC Motor is one of the leading automobile brands in its segment and we’re pleased to represent them in the UAE. With the new EMPOW model, we look forward to elevating GAC Motor’s position as the definitive choice for customers and taking our partnership to new heights. The EMPOW is a top-of-the class sport sedan which matches its on-road performance with its comfort and convenience.

Morgan Sunderland, General Manager at Gargash Motors